![]() ![]() Products with the lion’s share of a fast-growing market are known as “stars”. Companies should therefore milk their cash cows and divert funds to more experimental projects, i.e. Typically located in the lower-left quadrant, cash cows are a company’s flagship products in mature markets.Īs such, little investment is required to fight off competition making these some of the most profitable assets. Products with relatively low-growth rates but with large market shares are known as “cash cows”. ![]()
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